AN AMERICAN PANTRY CLASSIC
Clabber Girl was introduced in the late 1800s by the Hulman & Company in Terre Haute, Indiana, and became one of the most widely used baking powders in American households. It was created during a period when home baking was becoming more common, and families needed reliable leavening agents to help cakes, breads, and pastries rise consistently. The brand emphasized quality and reliability, helping home bakers achieve predictable results.
FROM PANTRY STAPLE
TO BAKING ICON
Over time, Clabber Girl grew into a staple of American kitchens, supported by strong advertising and widespread distribution. Its familiar branding and dependable performance made it a trusted name in baking throughout the 20th century. Today, Clabber Girl remains one of the most recognized baking powder brands in the United States and continues to represent traditional home baking.