BUILDING A BAKING ICON
Clabber Girl traces its origins to 1850, when brothers Francis and Herman Hulman established Hulman & Company, a wholesale grocery business in Terre Haute, Indiana. Seeking a more reliable leavening agent for home baking, the company began manufacturing its first baking powder in 1878. In 1899, the product was introduced as Clabber Baking Powder, taking its name from "clabber," a traditional term for naturally soured milk that had long been used with pearl ash and other ingredients to leaven baked goods. The familiar Clabber Girl trademark also debuted in 1899, featuring the young girl whose likeness has remained closely associated with the brand for more than a century. In 1923, the product was officially renamed Clabber Girl Baking Powder, helping establish it as one of America's best-known baking brands.
A LASTING BAKING TRADITION
Throughout the twentieth century, Clabber Girl expanded its product line while maintaining its reputation for dependable baking ingredients. In 1939, Anton "Tony" Hulman Jr. launched the company's first nationwide advertising campaign, greatly increasing the brand's recognition across the United States. The company strengthened its position in 1950 by acquiring Rumford Baking Powder, bringing together two of America's most historic baking powder brands. In 2019, Clabber Girl became part of B&G Foods, while production continued in Terre Haute, Indiana, where the brand has been manufactured for more than 150 years. Today, Clabber Girl remains one of America's most recognizable baking powder brands, remembered for its iconic packaging and its lasting role in helping generations of home bakers create reliable, consistent baked goods.
