DREAM WHIP — THE CHICAGO BRAND MUSEUM

A NEW ERA OF HOME BAKING

In 1956, during the postwar boom, a time of convenient, easy-to-prepare foods, Dream Whip was introduced into the United States by the General Foods Corporation. For a light and fluffy whipped topping in minutes, Dream Whip is blended with milk, vanilla, and the powdered mix it’s sold as, rather than the usual freshly whipped or canned cream. Giving American kitchens an affordable alternative to such products, Dream Whip boosted sales and popularity tremendously. Throughout the 1950s and 1960s, Dream Whip created a name for itself, becoming a household staple and serving as America’s favorite ingredient in pies, cakes, and all easy-to-make recipes.

KEEP ON WHIPPING

As Dream Whip remained popular and sales continued, the whipped cream line turned out to be a major success for the General Foods Corporation. However, General Foods eventually shook hands with Kraft Foods and gave up ownership of the brand. Dream Whip is still being manufactured and purchased to this day, and although not being as popular as it once was, the convenient and nostalgic powdered mix will always be remembered for revolutionizing American baking and cooking.