FORCE
SUNNY JIM’S FAMOUS BREAKFAST CEREAL
Force cereal was founded and established by American businessman Edward Ellsworth and the Force Food Company in 1901 out of Buffalo, New York. Force was a wheat-based cereal that differentiated itself from others with the advertisement of the joyful cartoon character “Sunny Jim.” Encouraging consumers to choose a healthier and more energetic breakfast, Sunny Jim became an icon across North America, making Force blow up in popularity. Its cheerful marketing paired with the demand for a convenient breakfast, made Force one of the biggest cereal brands in the United States during the early twentieth century.
A BREAKFAST LEGACY
Force became especially popular when it expanded internationally into Canada and the United Kingdom, selling millions annually. Eventually, production stopped in the United States as ownership changed several times throughout the twentieth century. As preferences shifted and business changed, sales in Force cereal steadily declined, and production in the United Kingdom ended in 2013. Although it’s no longer produced, Force surpassed many milestones during its time and created history in the food industry. Force will always be remembered for its healthy wheat flakes and one of the earliest and most iconic mascots to come from the food industry, Sunny Jim,
