FROOT LOOPS
INSIDE THE COLORFUL WORLD OF FROOT LOOPS
Froot Loops was introduced by Kellogg's in 1963 as one of the company's first fruit-flavored cereals aimed at children. The original cereal only featured red, orange, and yellow loops and quickly became popular during the breakfast cereal boom of the 1960s. To help promote the new cereal, Kellogg's introduced the iconic mascot Toucan Sam, who soon became one of the most recognizable cereal mascots in the world. He was featured on the box, store displays, and animated commercials. His famous catchphrase, "Follow your nose! It always knows!", became closely associated with the brand, and it is still well known today.
FROOT LOOPS THROUGH THE YEARS
Throughout the 1970s and 1980s, Kellogg's expanded the Froot Loops line by adding new colors and introducing marshmallow varieties and limited-edition flavors while keeping the cereal's ring shape and fruity taste. Kellogg’s continued featuring Toucan Sam in frequent promotions that included prizes, games, mail-away offers, and collectible box giveaways, making the cereal a familiar household name. In 1994, Kellogg redesigned Toucan Sam with a more modern appearance while keeping his well-known slogan. More than sixty years after its introduction in 1963, Froot Loops remains one of Kellogg's most recognizable cereals, making over $269 million in annual retail sales.
