MR. ARISTOCRAT
Mr. Aristocrat: Heinz's Gentleman
The H.J. Heinz advertising figure known as Mr. Aristocrat was created in 1934 by illustrator and designer Lloyd Weed of the advertising agency Maxon Inc. Mr. Aristocrat can be seen wearing a black tuxedo, top hat, white gloves, a cane, and a monocle. Mr. Aristocrat was designed to represent the premium quality and elegance associated with Heinz products. Originally created to promote Heinz Tomato Juice, the character soon appeared on store displays, signs, clocks, juice glasses, and numerous other promotional items.
THE MR. ARISTOCRAT CLOCK
This specific style of clock was likely produced during the 1960s - 1980s for use in grocery stores, restaurants, or store displays. By the end of the 1980s Heinz shifted their advertising focus on the keystone label and branding. Mr. Aristocrat was Heinz first major spokesman character that is now remembered as an iconic nostalgic figure.
