JELL-O
HOW JELL-O CAME ABOUT
Carpenter, and cough syrup manufacturer, Pearle Bixby Wait, and his wife May Davis Wait, introduced JELL-O in 1897 out of LeRoy, New York. Pearle and May created the fruit-flavored dessert by combining granulated gelatin with fruit flavorings, and got its famous name from May, by simply just taking the word “gelatin” and adding the trendy “-O” suffix, establishing JELL-O. Unfortunately, Pearle and May weren't able to advertise their product properly, and officially sold the rights of JELL-O to Orator Francis Woodward in 1899 for just $450. However, this transformed JELL-O into one of America’s most iconic dessert brands, being heavily promoted through advertisement campaigns, grocery stores, and recipe booklets.
AMERICA’S MOST FAMOUS DESSERT
JELL-O’s affordable variety of fruity flavors and easy preparation has been a staple in households for generations. After huge success throughout the twentieth century, JELL-O even adopted the nickname “America’s Most Famous Dessert.” The iconic dessert brand passed through many companies before falling into the hands of Kraft Foods in 1990, now Kraft Heinz. JELL-O is still manufactured today and remains as one of the most iconic gelatin dessert brands and America’s Most Famous Dessert.
