MR. GOODBAR — THE CHICAGO BRAND MUSEUM

Mr. Goodbar Through the Years

Mr. Goodbar got its name accidentally while testing the chocolate bar an employee remarked, "That's a good bar," Milton misheard the phrase as “Mr. Goodbar,” and the name stuck. Once seen as a business risk, Mr. Goodbar financially saved the Hershey company during the great depression. Hershey's sales had decreased substantially, with a 50% drop. Hershey started marketing the candy bar as “protein-packed and calorie-dense”, suggesting that it could be used as a tasty meal replacement. Hershey cut the price down to 2 for 5 cents, and by 1936, the sales saved the company. Following World War II, Mr. Goodbar remained one of Hershey's flagship candy bars and became a fixture in variety packs, vending machines, and Halloween assortments. Although its packaging has been updated over the years, the peanut-and-milk-chocolate recipe has remained largely unchanged, and Mr. Goodbar continues to be produced by Hershey today as one of the company's longest-running chocolate bars.

The Birth of Mr. Goodbar

The Mr. Good Bar was introduced on November 20, 1925, by Hershey, becoming their first new candy bar released in almost 2 decades. Milton Hershey initially released it under the fictitious name “Chocolate Sales Corporation” to protect the company’s reputation in case the product was not well-received. Hershey created the Mr. Good Bar to expand their product line beyond plain milk chocolate. They added peanuts to the classic milk chocolate to create a more filling, protein-packed alternative.