QUISP
Quisp: The Cereal from Outer Space
Quisp was Introduced by the Quaker Oats Company in 1965. The Quisp name is a combination of Quaker and Crisp, emphasizing the crispy sweet corn cereal. Quisp boxes feature the pink alien (Quisp) with a pink propeller on his head, allowing him to fly, to go along with the saucer-shaped cereal. Quisp is famously known for its rivalry with Quake, another sister cereal mascot that emerged at the same time. The mascots were often advertised in the same commercial arguing which cereal is better; most of the advertisements ended by asking the children watching which one they liked better.
This competition of cereals hit its peak in 1972 when Quaker asked children for the final vote of Quisp and Quake. Through commercials and store displays, children were asked to choose their favorite cereal mascot and mail their ballot found on the back of their cereal boxes to Quaker. The cereal mascot with the most votes would remain in production, while the other would be discontinued. Quisp was victorious, and Quake was removed from store shelves shortly afterward. Quisp's popularity peaked after the discontinuation, but sales quickly declined in the late 1970s. This competition of cereals hit its peak in 1972 when Quaker asked children for the final vote between Quisp and Quake. Through commercials and store displays, children were asked to choose their favorite cereal mascot and mail the ballot printed on the back of their cereal boxes to Quaker. The cereal receiving the most votes would remain in production, while the other would be discontinued. Quisp was victorious, and Quake was removed from store shelves shortly afterward. Although Quisp's popularity initially increased after the contest, sales began to decline by the late 1970s as consumer tastes shifted. Quip was then discontinued in 1979, leaving behind one of the most memorable marketing contests in breakfast cereal history.
Quisp and Quake: The Battle for the Breakfast Table
