SIMON
TURNING MEMORY INTO A GAME
The Simon electronic memory game was created by Ralph H. Baer and Howard J. Morrison for Chicago-based toy design firm Marvin Glass and Associates. The handheld toy features four different colored buttons that light up in different flash and tone sequences which then the player must carefully repeat the pattern in the correct order. After each successful attempt the game sequence gets longer and more complex.
LAUNCHED AT STUDIO 54.
SOLD OUT EVERYWHERE.
The Simon game officially launched on May 15, 1978, at Studio 54 in New York City and quickly became one of the most sought after and popular electronic toys of its time. It was sold for $24.95 equivalent to $120 today. The toy quickly sold out nationwide after a few months of its release and eventually sold more than 10 million copies by the end of 1982.
