SNICKERS
The Mars Candy Factory in Chicago introduced the Snickers bar in 1930 and quickly became one of the most successful candy bars in the world. Created here in Chicago, the candy bar consists of nougat, caramel, peanuts, and milk chocolate, and is sold for 5 cents. Snickers was created by founder Frank C. Mars and his son, Forrest E. Mars (creator of M&Ms), and named after their family's favorite horse. Snickers was especially popular because it was released at a low price during the great depression and had a high calorie count, making it a filling snack.
THE ORIGINS OF SNICKERS
When Snickers increased their price to 20 cents, they had to work overtime to market and sell the product. Early advertising campaigns emphasized the bar’s large amount of 15-25 peanuts, nougat, and caramel, promoting Snickers as a filling and satisfying snack rather than just an inexpensive piece of candy. The candy bar later became famous for major advertising campaigns, the slogan “You’re Not You When You’re Hungry,” helped portray Snickers as a satisfying snack that could fill people up and boost their energy. Mars Inc. started selling Snickers internationally in 1968 to Great Britain and West Germany, but was sold under the name "Marathon" in the United Kingdom and Ireland. Snickers is still one of the most recognizable candy bars in the food industry and the company still manufactures over 5 billion Snickers bars every year.
SNICKERS THROUGH THE YEARS
