TONY THE TIGER

Kellogg's Frosted Flakes cereal box featuring Tony the Tiger holding a spoon with frosted flakes and strawberries, with text highlighting nutritional benefits and promotional offers.
Kellogg's Frosted Flakes cereal box featuring Tony the Tiger holding a spoon with frosted flakes and strawberries, with text highlighting nutritional benefits and promotional offers.

THEY’RE GRRREAT!

Tony the Tiger was introduced in 1952 by Kellogg’s as the mascot for Frosted Flakes cereal. Created by advertising agency Leo Burnett, Tony debuted alongside several competing characters before quickly emerging as the clear favorite with consumers. Known for his bright orange stripes, red bandana, and booming confidence, Tony became one of the most recognizable advertising mascots in history. His famous slogan, “They’re Grrreat!,” helped define the Frosted Flakes brand for generations.

Vintage Kellogg's cereal advertisement featuring a cartoon tiger with a box of Frosted Flakes in its mouth, and a bowl of cereal at the bottom. The tiger is smiling with green eyes, and the cereal box shows the brand's mascot.

AN ICON OF BREAKFAST ADVERTISING

Over the decades, Tony the Tiger evolved beyond cereal packaging into a major pop culture figure appearing in television commercials, sports sponsorships, toys, games, and promotional merchandise. Multiple voice actors brought the character to life, most notably Thurl Ravenscroft, whose deep voice helped cement Tony’s bold personality. More than just a mascot, Tony became a symbol of energy, optimism, and classic American breakfast advertising.

Cartoon tiger with an orange and black striped body, wearing a red scarf with the name 'Tony' on it, holding up a finger, and smiling.