WHITE HORSE
HOW IT ALL STARTED
The White Horse brand traces back to 1891 when introduced and established by James Logan Mackie. The Scottish blend took its name from the White Horse Inn, located in Edinburgh and owned by the Mackie family. James was able to differentiate his whisky from others by using its iconic foundation of Lagavulin malt, giving it a smokier and fuller character compared to other blends. Following his death, his nephew Sir Peter Mackie took over and expanded the company internationally, making White Horse one of Scotland’s most successful whisky brands.
WHERE IS WHITE HORSE NOW?
The company was reorganized and renamed to White Horse Distillers after Sir Peter Mackie’s death in 1924, then was acquired by the Distillers Company Limited in 1927, becoming part of one of the largest beverage industries in the world. White Horse Distillers merged with many companies until eventually becoming part of the world’s leading spirits producers, Diageo. White Horse has since remained its popularity and reputation for over a century, still known as one of Scotland’s finest blends of whisky to this day.
