A CHICAGO ICON

WELCOME TO THE HISTORIC CADILLAC DEALERSHIP

BUILT IN 1909

Located in the heart of Chicago’s iconic Motor Row, situated on the top floor of Chicago’s first Cadillac Dealership—built by Chicago Architects Jenny, Mundie & Jensen—The Chicago Brand Museum offers a distinct museum experience: A constantly-evolving collection, uniquely personal artifacts, and a commitment to transparency, education and entertainment in everything we do.

Whether you’re a design enthusiast, history buff or just curious about what we can learn from the brands we buy (and the ones we don’t), The Chicago Brand Museum has something with your name on it.

BORN & RAISED IN CHICAGO

Chicago has been a vital hub for consumer branded goods for well over a century. As the crossroads of the Great Lakes, Chicago was the epicenter of the commodity trade routes that helped build brand behemoths like General Mills and Procter & Gamble. Still today, companies including Pepsi, Kellogg’s, Mars Wrigley, Walgreens and Conagra call Chicago home. As do many of the world’s top minds in marketing, design and advertising.

Because what better way to explore our surprisingly potent relationship with brands than to come straight to the source?

OPENING SPRING 2026

2412 S Michigan Avenue
Chicago, IL 60616