THE IMPACT OF BRANDS

Brands have always been more than names, logos and commercial entities that color our everyday lives.

They’re mirrors of who we are, the things we desire and the choices we make. They’re markers of identity, signposts of years gone by. 

No matter who you are, brands are characters in stories only you can tell. The exact version of Mousetrap you got for your 9th birthday. The very Folgers Coffee tin your Grandma repurposed as a flowerpot when it was time to open a fresh one. Brand packaging has a surprising ability to transport us to another moment in time. 

The Chicago Brand Museum was founded to help more people understand why. 

Learn the design principles and behavioral psychology behind why some brands endure the passage of time, yet others fade away.

Trace the origins of entire categories back to the watershed innovations that first catalyzed them.